Mommy...
Something struck me today. And then it just seemed so natural. the more I turn it over, the move applicable it is... Mommies are the ultimate hyper-local experts.
I am a very lucky Dad. Because of my job, I get to spend a lot of time with my kids. With the older one (a whopping 4 years old), we get to go ice skating and to the park and to area attractions. He has gone to the office and he has "helped" me work in a variety of ways.
I know his moods, and can identify most of the tip-offs that a good or bad one is on the way. But not like Mommy...
And then there is the 4 1/2 month old... I'm lost. Mommy knows what is going on by his particular cry. She knows which smiles are poop, and which ones are gas. There is nothing that happens with him that she doesn't have the inside track on...
Talk about hyper-local...
We aren't talking about a region, state, city, ZIP code or even a subdivision... we are talking about an expert that knows EVERYTHING about just two people. The Doctor's chart can't cover what Mommy knows. Daddy knowledge isn't as wide or as deep. Even Granny insights place behind the Mommy Expertise.
So, why does it matter?
When one of these little boys is sick, the doctor NEEDS to talk to Mommy. Sure, Dad can shed some insight... but the expert is Mommy.
Let's think about real estate...
You knew it was coming if you've read me before. I always seem to find ways these relate to real estate. This time is no different, although I think I have already left a pretty good map...
But, the biggest point is that even the doctor needs to know the information that the mommy has... Mommy is the ultimate area expert on those kids, and nothing happens that gets past her. If you are buying or selling a home, you need to have the person that knows more about your home and area than anyone else. You need the expert... the person that is connected to the community. The reference.
And yes, Daddies can be the Mommy...
I know I just built up a bunch or goodwill with the mommies... and now I'm going to erode some of it. Being the Mommy isn't just a biological thing... it is a state of mind. It is a quest for knowledge and insight. It is both a path and destination.
On garage homes in Gwinnett County... I am the Mommy. ;^ )
Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey.
I'd love to hear from you...
Lane...
Pretty good, now that really is hyper-local-familial!
Nice story and good connection. I wish you the best of luck! Have a great day. Brenda :)
Lane, "I want ice-cream". Go ask your mother.
Lane - probably the all time best real estate analogy I have ever read! This is a print and laminate type of post - I'll have to get myself one of those signs, "Because I'm the Mom, that's why!"
Lane,
Very nice analogy, but I'm not sure it will ever replace the classic, " My Dad can beat up your Dad".
Dave
Great analogy, Lane. I've never considered it from that angle, but you are absolutely correct - when we pick our niche we need to know EVERYTHING we can. That's the definition of an expert, right?
Richard - As local as it gets... one household.
Brenda - Thank you...
Missy - Is that the voice of experience speaking?
Debbie - Thank you VERY much. that is a high praise.
Dave - Dad is the muscle... Mom is the heart and the knowledge base.
Lisa - I have a gift for looking for things in the wrong places... and finding them.