I joined Diamond Dwellings Realty today. Matt Fagioli and Diamond Dwellings are a finalist for the Inman Innovators Award for a Brokerage or Franchise. Pretty cool.
After talking with Matt over the last few weeks, he has gotten me incredibly excited about the possibilities for this brokerage model. It is designed from the ground up for blogging and technology centric agents and brokers.
I have talked in the last few weeks about the power of blogging in attracting consumers, and we are supercharging that with team and network blogging. Instead of a bunch of agents posting solely to their own blog, we are going to build a network where agents can draw on content from other agents, as well as share their content with other affiliated agents. However, the focus will remain hyper-local blogging.
How can I use syndicated content, or syndicate MY content and still be hyper-local?
Easy... even in a hyper-local blog, there is room for a great article about pricing or presentation. There is strategy that transcends boundaries. And, as a blogger, it is nice to know that I can catch a break on my blogging. Producing top quality content is tough. I know that I can't hit a home run every day. And I can take a vacation.
There are a bunch of other things that make now the right time for this brokerage model... and I'll be talking about them, as will Matt.
We are also rolling out a group for those that are interested in Hyper-Local Blogging strategies, Web 2.0 technologies and brokerage models.
Join us at Diamond Dwellings - The next level
It isn't going to be just for affiliates and others in the diamond Dwellings system. It is for anyone interested in making business from blogging about real estate in their area.
Come on down and join us.
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I'd love to hear from you...
Sounds like an interesting concept. I will check out your model. Thanks for the post.
I am interested in the model and the strategies and will take a look at the group.
Lane, Welcome to Diamond Dwellings. Can't wait to go change real estate marketing together with you and the rest of the team!
Robert - Take a look. I am really excited about this business model.
Christine - They work well together.
Matt - Thanks. We are going to have a blast.