On our newest listing, we have really rolled out the tech. Of course the seller gave us a great canvas, but here are a few of the cool tools we are employing:
- Single Property Blog. Instead of a couple of pages, or worse yet, a page, we decided to go whole hog... school info, community info, county info, house info...
- A load of pictures. We are approaching 200. Why should a slice of toast on Ebay have more pictures that a 6600 sf home?
- Video... when pictures aren't enough.
- Virtual tour... when video isn't enough.
And then there are a couple of nifty tools that we came across and thought they would be great to roll out on this property.
The first is called SpaceDesigner, and I'll be talking about that on another post.
For now, let's talk about StyleDesigner. Simply put, there are three pictures in the house that a viewer can play with. No Photoshop. No coding. No problems. Just select the area (walls, trim and floor... counters would be available in the kitchen or bath, too) and the color or surface. Save it to your computer if you want.
Here is an example. on the left is the Dining room as it lives. I think it is a beautiful room, but maybe you need a different group pf colors and/or materials to complement your furniture...
After about three minutes of playing...
We can see that the room has a completely different look. Probably not as good of a look... ok, not as good of a look... But I wanted to prove the point.
Wondering what the property would look like with hardwood floors? A different color paint?
Hit the tour... or Hit the Property Blog. Play with it. It's free. No registration. When you are ready to see the real thing, give me a call...
Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey.
I'd love to hear from you...
Lane, your property blog is really cool. Did you create it or is it a template? I like all your marketing is in one place. Inquiring minds want to know? Love the room and can't wait til you post on it.
I'm not getting ANY email notices so it might be a while until I read your response.
Missy - I built it on a WordPress platform from the ground up. However, as I tweak it, it will be a template of sorts for future property blogs.
That is one cool feature. I'm going to have to check it out. I have an older home that needs some updating and a feature like that would be an invaluable marketing tool.
Melina - Some folks have a hard time envisioning. This definitely helps.
Lane - I like the photo comparison. I can see this being a useful took especially in my conference room on the big screen.
Is it free or down the road is there a charge?
Sam - My thought is that the buyer can play with it at 3am.
Ellie - Definately a cost. It is an option on the Obeo virtual tours. Of course, it is free for buyers to play with.