Looking Out From the Garage: Local? Hyper-Local? National? What IS the Market?

Local? Hyper-Local? National? What IS the Market?

 

I love watching the news... but when they talk about the real estate market, I cringe. I like to hear the national numbers, but I also know that they are just a framework for a smaller discussion. Yep... a smaller discussion.

old photo of peachtree street, atlanta, GA

It matters what the overall market is doing, but it's not nearly as important as what is happening in your neighborhood. It matters what is happening in Georgia, and the Atlanta Metro market, but not nearly as much as what is happening in your specific city. Real estate prices and demand react to specific local issues much more than to national trends. In fact, the national trend is just a compilation of local and hyper-local trends. What the national market does is create a headwind or a tailwind. That's about it.

Here locally, we look at things like...

  • changing employment statistics
  • companies relocating into or out of the area
  • school performance and trends
  • tax burdens
  • quality of local governmental services
  • proximity to recreation and entertainment
  • ease of movement (commuting, shopping, etc)

 

As we see these things change, we see the market move in one direction or another. A prime example at the moment is the City of Atlanta schools issue. It is possible that the Atlanta City Schools could lose their accreditation. If that were to happen, it would drive down the price of most of the homes served by those schools. The price would be driven down because there would be a lack of demand on the part of buyers, combined with an increase in supply as sellers seek to move to districts without the same problems.

Gwinnett County has one of the lowest unemployment rates in Georgia, below the national average. But there is also a tremendous overhead of foreclosure action. We also have one of the highest performance school systems in the region... and reasonably low tax rates.

The market in Miami or Las Vegas doesn't have an effect on what is happening in Georiga, much less what is going on with real estate in Gwinnett County.

 

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38 commentsLane Bailey - REALTOR & Car Guy • February 10 2011 10:39PM

Comments

This is so true, Lane, in every local market. What's happening in New York or in Washington has no bearing on my local market, and as you've pointed out, things like schools, tax burdens, and employment are the real driving factors behind many real estate trends everywhere.

Posted by William James Walton, Sr. Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) over 1 year ago

Hi Lane,

Good info, especially the distinctions your pointed out, e.g. the differences between subdivisions for one.

 

Posted by Orange Co. Real Estate~Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA (Preferred Home Brokers) over 1 year ago

I like how you integrated personal video into your post, Lane.  Your point is so important.  People don't realize that the market doesn't just change from state to state or city to city but actually from suburb to suburb.

Posted by Heather Chavez, Real Estate Virtual Assistant (928) 692-3235 (Second Self Virtual Assistance) over 1 year ago

Lane, LOVE the video.  That was great.  You made it very clear as to how important Hyper-local is to a market.  Way to go my friend!

Posted by Elizabeth Cooper-Golden Huntsville AL MLS - (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 1 year ago

Lane, Real Estate has been and will be LOCAL, we have even in our local areas MICRO MARKETS, the National News ALL it does is gives us TRENDS, I am with you 100 per cen you are so spot on with this post.

Posted by Endre Barath,Jr. Los Angeles Home Sales 310.486.1002 (Beverly Hills,CA. Coldwell Banker) over 1 year ago

Good Post Lane. Made me feel much better. I'm not a creative writer, so my posts are usually market stats.

Posted by Maria Couto,ABR,CRS-Berkeley Heights & Long Hill Real Estate Home Sales (RE/MAX Premier) over 1 year ago

I so totally agree with you. I would love to send my market stats to Meg Kelly on FOX news...everything she reports is negativity about the market.  Suggested....

Posted by Karen Monsour,REALTOR®, SSRS - SELLS FL WATER FRONT, SHORT SALE EXPERT! (Coldwell Banker Fort Lauderdale Beach) over 1 year ago

Virginia * having gone from PURPLE to RED has a very strong economic base AND educated workforce which makes it a prime location for new start companies.  Our state government has a strong investment outreach program for new businesses coming into the state!!!

Posted by Wallace S. Gibson CPM * LandlordWhisperer (Gibson Management Group, Ltd.) over 1 year ago

I'm glad my Lexus is not on either list!  It is not boring....,I'm listening to the Michael Connley book THE REVERSAL on my cd so I can't wait to go to work EVERY day!!!

Posted by Wallace S. Gibson CPM * LandlordWhisperer (Gibson Management Group, Ltd.) over 1 year ago

Lane - everyone is interested in the "market" as a whole and that's what they get from the news.  Unless you're selling or buying most people don't get to granular.  Do you think buyers and sellers are beginning to understand how market stats differ from county to county, area to area or even in their subdivision? 

Posted by Patty Keller AnotherMe 770-414-9393 Real Estate Virtual Assistant Company (AnotherME, LLC) over 1 year ago

You've nailed it Lane!  Great way to get information out to your local community and great info for everyone to hear about how the markets info should be dispersed!  Love the video!

Posted by Lee & Pamela St. Peter Raleigh Realtors® Raleigh North Carolina Homes for sale (Prudential YSU Realty - (919) 645-2522 ) over 1 year ago

The media reports on the markets that have the most media.

Posted by Dave Halpern - Louisville Short Sale Expert (Short Sales Professionals of Louisville (502) 664-7827) over 1 year ago

Great post, Lane, and yes, all real estate is local.

One of the issues that we especially have to watch with great vigilance in Georgia and North Carolina is the accreditation of our schools. Although here in Burke County NC we are in danger of losing our accreditation over the behavior of our FORMER School Board, I know this is not just a Burke County issue. Wasn't this also true in Clayton County GA? Watch what's happening in Wake County NC (Raleigh area).  And also, as you mention, the Atlanta GA schools.This is an undercurrent that, though local now, I think we'll find spreading. I fear how this will affect the local real estate market short- and long-term, but I really fear the effect it will have on the education of our children and our workforce.

Posted by Debbe Perry 828.439.3084 Morganton/Lake James NC (Real Living Carolina Property ) over 1 year ago

Lane, what a unique and interesting post.  Very interesting fact about the impact of school accreditation on real estate values and the trickle down effect of those schools losing their accreditation.  I thought you did a super job!

Posted by Melissa Brown, Realtor® Charlotte NC Homes for Sale (Helen Adams Realty) over 1 year ago

Hi Lane, Congrats on the feature and a great job with the video discussion on market reports. 

Posted by San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates) over 1 year ago

Like most thing well thought out and clearly expressed it sounds like common sense. But common sense only becomes that when the observations are made and clearly expressed. You've done a good job of that Lane, thanks.

Posted by Robert Butler, Montreal, Canada Home Inspector (Aspect Inspection) over 1 year ago

Hi Lane -- Well said, and it's great that all real estate is local, and so much of the media doesn't do this topic justice when they simply report national stats.

Posted by Chris Olsen Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) over 1 year ago

Lane,

Great video and discussion points.  Thanks for the viewpoint.

Posted by Don Hintz (2D-enterprises / HAUS Design, LLC) over 1 year ago

Hi Lane. I like how you are incorporating your videos here at Active Rain. 

Posted by Lana Robbins Realtor ®, Clearwater, New Port Richey, Tarpon Springs, Trinity FL (Broker Associate at Coldwell Banker Residential Real Estate) over 1 year ago

Hi Lane,

Nice mall!  Looks like one of ours in Westchester.  Malls aren't local - but real estate is.  In our area a block or two makes a big difference!  So many people are asking me why they can't find what they want where they want it...Because everyone wants it where they want it to be!  Schools and transportation to the city are the big thing here.  If you've got banner schools and an easy commute you are golden...if not, the market is still bad.

Posted by Ruthmarie Hicks (Keller Williams Realty - White Plains NY) over 1 year ago

Lane, I completely agree with you.  The Dallas metropolitan area, and Texas as a whole, are also fairing better than the national stats.  We often face an uphill battle when discussing the local market with buyers. 

Posted by Sharon Parisi (Keller Williams Dallas Premier Realty) over 1 year ago

Lane, what a perfect place to do the market report video for your hyper local area of Duluth, Suwanee and Lawrenceville! You point out so well how the market changes from community to community and price range to price range. Honestly, you could syndicate this post and fill in the blank for other cities, communities, etc. :)

Posted by Frank & Sharon Alters, CDPE-Short Sales Jacksonville-Orange Park-Fleming Island (Coldwell Banker Vanguard Realty - Clay, Duval, St. Johns ) over 1 year ago

HA! Funny I came across this! Number one, it's down to MICRO local in some instances! Also, it bugs me to no end to see individuals who are an "expert" in some way, shape, or form speak from the realm of NATIONAL television and not be abundantly clear that they're not quoting for the ENTIRE country, that their best bet is to consult with somone in their own local market to get the REALT story on buying and selling where they live!

Posted by SHANTEE HAYNES (Keller Williams Capital Properties-Capitol Hill/Dupont Cir.) over 1 year ago

I think they pick and choose the reports that sound the worst however that is local or national!  Local is where its at...thats why there needs to be videos like this.

Posted by Chuck Carstensen (RE/MAX Results) over 1 year ago

Lane, the mainstream media isn't going to give us any good news. Great job with this post and congrats on the feature.

Posted by Mike Frazier, Dyersburg Tn Real Estate (Carousel Realty of Dyer County) over 1 year ago

Exactly!  And love the video.

Every neighborhood is a little real estate market.  I make a point of showing neighborhoods to out of town buyers, finding out what neighborhoods they like, then sending them the listing reports for those neighborhoods only.  I tell them that when they see the prices go down, then the pendings start going up, get out your check book and watch for the floorplan that they like.  Cause that neighborhood just adjusted and will either stay flat for a little while, or start going up.

Posted by Virginia Hepp - Mesquite NV MLS - Sun City Mesquite - 55+ Buyer Representative (ERA - Mesquite NV Homes For Sale) over 1 year ago

Great job Lane! I was talking to a builder friend the other day and she told me the she heard on CNN that she should wait until Spring to put her home on the market. I told her CNN doesn't sell houses and that people are buying now. You did an awesome job of breaking it down.

Posted by Jen Bowman - Atlanta GA Realtor - Cobb County - Smyrna, Vinings, Marietta (Keller Williams Realty Cityside) over 1 year ago

You are right Lane and Gwinnett is different than Buckhead which is different from South Atlanta too.

Posted by Chris Mayr (D3 Interactive Marketing) over 1 year ago

I cringe, too when I see those segments. How realistic are they depends on where they are getting their data.

Posted by Joyce Herr: Lancaster County & Beyond (Prudential Lancaster Real Estate) over 1 year ago

Lane, you summed up nicely why real estate is local. Local issues can definitely impact the market in a specific area.

Posted by Michael Setunsky, Michael's Commercial Northern Virginia Commercial Real Estate (703.831.4028, http://michaelscommercial.com) over 1 year ago

It was a please to get to hear your voice, Lane!  Great use of video reporting - and you're right about HYPER local.

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) over 1 year ago
Great video
Posted by eHomes Realty Corpus Christi Real Estate, Brokerage (Buy, or Sell Homes in Corpus Christi) over 1 year ago

Lane,

Good points. it's always interesting to see that one area does reasonably well, when another closeby is truly HOT.

Brian

Posted by Brian Madigan LL.B. (RE/MAX West Realty Inc., Brokerage (Toronto)) over 1 year ago

Lane:

Wonderful post.  And of course you are so right.  By the way, I love your video.  Do you give lessons?  I need help with my video.  Mostly, I don't focus on me but on the subject of my video.  As a newbie, I am still working on even attaching my videos to my blogs

Posted by Evelyn Kennedy, Residential Real Estate Alameda, CA (Gallagher & Lindsey, Alameda, California) over 1 year ago

It is good to have overall market knowledge but you must master the mico market...know your numbers !!

Posted by Keller Williams North County San Diego over 1 year ago

Once again it is all about LOCATION LOCATION LOCATION. What is happening around the country may take time to hit your particular neighborhood, or may hit first. 

Posted by Erica Ramus - Ramus Realty Group - Pottsville, PA over 1 year ago

Lane -- This should be featured on the national news so consumers understand the REAL story on real estate markets.

Posted by Barbara Altieri, REALTOR® Fairfield County CT Real Estate (RealtyQuest, CT Homes for Sale and Real Estate) over 1 year ago

Lane,

Loved your video.  So true.  Many real estate agents also do not know that mortgage lending is affected by the local real estate market as well. 

Posted by Atlanta Mortgage Lending over 1 year ago

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