Last year I wrote about pricing strategies. And most people (including real estate agents) assume that pricing is about getting a certain price… but it isn’t so much about the price as it is about marketing to the right people.
Of course, it is a little more complicated than that… But there is a logical connection between price and marketing. It isn’t the connection everyone expects.
Take a look and let me know what you think.
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I'd love to hear from you...
Hi Lane-
I agree with your points regarding node pricing and especially HOW NOT TO PRICE. There is a lot of mis-information out there.
--Sara in San Antonio