Looking Out From the Garage: Stop YELLING at me!

Stop YELLING at me!

This is a simple question... I have asked it before and the answer has always been a resounding "because that is how we have always done it."  What am I talking about?

Why is it that MLS entries are ALL CAPS?

It doesn't make sense.  It is common knowledge that ALL CAPS is the www version of yelling.  And it isn't like this is a new thing...  Even back in the days of BBSs (Bulletin Board Systems) that we had to dial into, ALL CAPS was yelling. This isn't a new etiquette. 

I have talked to agents, brokers, admin people... and none of them know why... they all type in ALL CAPS when they are putting stuff on the MLS, but they don't do it otherwise... in fact, many of them think it is rude.

So, why YELL at buyers?

Oh those many (less than 5) years ago that I got into real estate, my office support person typed in my first listing in ALL CAPS.  I asked her why.  I went back and changed it.  At my request she was quite willing to not type in ALL CAPS, but I was the oddity. 

Strangely, I had a buyer contact me BECAUSE I didn't have descriptions written in ALL CAPS.  As most of us agree, it is more difficult to read a paragraph written in ALL CAPS.  Further, it makes it quite difficult to stress some feature of the property.  Everything all blends together. 

Let's start a REVOLUTION...

We can produce the listings that stand out.  By putting the CAPS where they belong, altering the leading picture to NOT look like every other home, and writing descriptions that don't read like every other listing on the market, we will be unique.  I think that most buyers would respond to NOT being yelled at while looking for homes. 


I'd love to hear what you think, especially if you are a buyer or seller.  Does it make a difference?

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Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Comment balloon 8 commentsLane Bailey • June 09 2009 02:35PM


Our MLS entries aren't all caps.  I've seen that in other markets and I agree -- I hate it!  My theory is that back before computers someone's typewriter at the MLS broke and they could only type in all caps.  The next person hired at the MLS saw that the listings were in all caps, so they did it that way.  And so on.

It can change. Someone just needs to do it!

Posted by Marcy Eastham (Town & Country Realty Corvallis Oregon) about 9 years ago

No yelling here!  You'd think a "technology based" online system like MLS would know about the all CAPS and YELLING thing by now!  Maybe you should yell at them.

Posted by Patty Keller, AnotherME Virtual Assistants about 9 years ago

Back before the internet was huge, our Board required all remarks to be in capitals.

They don't any more and I still see agents do it and then use them in blogs etc.

Not good.

But, it use to be required in Ann Arbor Area MLS.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 9 years ago

Hi Lane ~ I'm no fan of all caps and another one of my peeves is unnecessary initial caps Such as Descriptions Written Like This. Ugh! What on earth possesses somebody to spend the extra seconds to do that?  My CMA program imports the MLS description and I curse as I edit the inital caps out.


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) about 9 years ago

You have a way of vocalizing little things that erck a lot of us.  Good post.

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) about 9 years ago

Marcy - I think that Missy hit it... and people fear change.  Since that is how it was...

Patty - It is the agents, not the MLS.  Unless they can find a way to filter the inputs. 

Missy - You'd think that after a while they might notice... 

Liz - I think there are some folks that just don't remember elementary school grammar. 

L & P - Thank you.

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 9 years ago


Take a basic English writing class at the local community college.

Posted by Andrew Monaghan, CRS, GRI, EPro Associate Broker (Your Phoenix Home Source) over 8 years ago

Andrew - The only problem with writing classes is that they don't like the way I write...  ;^ )

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) over 8 years ago