Boy, there are several directions this one can run in...
A couple of months ago, I decided I wanted a higher quality video tour for a high-end property I listed. After looking around at the offerings, I settled on AtlantaDwellings.tv to do the production. They did an incredible job for me, and I was thrilled with the product, as was my client. In fact, I was so thrilled with it that it was one of the things that pushed me over the edge to join Diamond Dwellings Realty... DDR had an ownership interest in AD.tv.
Fast forward a couple of months and as a member of the Diamond Dwellings Realty team, I was getting ready for Inman. AtlantaDwellings.tv was getting to be in such demand outside Atlanta that we decided to relaunch that unit as ReelDwellings.tv. And TJ (our top cameraman) and Tara (on-camera talent, extraordinaire) were coming out to Inman as well.
Video is one of the "must haves" for more and more consumers, and being in a brokerage that is Web 2.0 centric, as well as responsive to our clients and consumers, we knew that video was a "must have" for us... and there were a LOT of people at Inman that were thinking the same thing.
Now, not every listing can support a big production, or even a small production. While the ReelDwellings.tv video is quite reasonably priced, it isn't a one-size fits all solution. Since ReelDwellings.tv had been working with WellcomeMat from the beginning, when they got together at Inman Connect, the idea of helping agents with THEIR videos started getting kicked around. One thing led to another and a Flip camera appeared from nowhere...
TJ and Tara, along with MatMan from WellcomeMat decided that a series of videos showing agents how to best capture homes with a Flip camera would be a great idea. Here we are a week later, and four episodes are done... not posted yet, but ready to roll out.
Tara will be keeping us updated via her Active|Rain Blog about the videos as they are posted. Here is the first post announcing the series. Follow along and get tips to shoot better video for YOUR listings. Whether you are using a Flip, or another type of camera, TJ and Tara will be showing techniques to shoot better. I already know that they have the skills, I've used them and been thrilled with the product. I will be following along with the series so that I can shoot better video for MY listings that they aren't shooting for me.
You might recognize either of both of them from the most excellent videos that they have done for the Reel Tech TV Flip Video series. Tara and TJ comprise