There is something I have to get off of my chest. Every time I hear it, I almost go crazy... It is one of the biggest lies perpetrated on kids... and it has to STOP.
Slow and steady does NOT win the race...
Slow and steady loses the race. It is the recipe for losing. If you are setting out to lose, be slow and steady. Slow and steady is to winning races as stupid chances are to finishing. I don't know where this could have come from... The only way slow and steady can win is if everyone else is either slower or broken... in the pits.
And yet...
Teachers tell kids... "slow and steady wins the race"... My 4 year old knows better than that. Parent try to indoctrinate their kids to back off their enthusiasm... "slow and steady wins the race"...
The Tortise and that Hare is a fable...
And the Tortise didn't win because he was "slow and steady"... He won because the Hare was a cocky moron. Instead of telling kids to be slow and steady, maybe we should tell them not to be cocky morons... But I digress. If "slow and steady" was the recipe for winning races, my grandfather would have dominated ALL forms of motorsports. I love him and miss him, but he thought that people doing the speed limit were on the lunatic fringe. And he could drive 45mph in a 55mph zone ALL DAY LONG...
If you are not a regular reader, stick around for a minute...
If you ARE a regular reader, you know that I am about to take this vaporous point and apply it to real estate. Let's see if I succeed... I never know when I am going to make it happen.
Slow and steady is...
The tried and true. Tradition. The old ways. What has always worked. Like classified ads. And "little house, little head" books (you know, like they have sitting in a dispenser outside Waffle House). Packing as much information into as few characters as possible... because space is a premium commodity in the printed world... LR,3BR,2BA,FP,fncd,eatinkit,mstronmn,fbsmt,gar,busline, MUST SEE!!!!!!!!... oh, wait, there were spaces left over, so they got filled with exclamation points.
Slow and steady wins the race is the battle cry of people that are afraid of taking chances. And chances are risky... you could crash. Fail to finish. You might lose. But some chances pay better and are less risky than others...
Are you ready?
Are you a seller ready to take chances to sell your home? Do something that didn't exist 30 years ago? We don't put out classified ads that research is showing aren't being read. We don't advertise "per character". We build entire websites for properties. We get them into Google searches. We figure out what buyers are doing to find homes, and then work to make sure OUR seller's properties are there.
Are you a buyer ready to break away from the Cadillac driving big-haired REALTORsaurus that thinks she can know every community in town? And be an expert on the entire Atlanta MSA (Metropolitan Statistical Area), which is about 8,376 square miles. To put that in perspective, that is slightly smaller than the state of NJ, or close to the same as Connecticut and Delaware... combined. We have agents that are experts on particular places. If we don't have an agent that knows that area... we find one that does. We refer buyers to people that know the area if we don't.
Are you an agent (or broker) that is ready to use the internet for more than surfing? Are you an agent that is connected to your community? Are you an agent that wants the best for you clients? We should talk...
Slow and steady...
... doesn't win the race. Slow and steady is an also ran. We aren't slow and steady. We are FAST and steady. We are finding ways to build upon good results to make great results. We build upon great results to make exception outcomes. We were nominated for an Inman Innovator Award this year... and that doesn't go to the slow and steady.
Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey.
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