Looking Out From the Garage

Catch a Wave or Make a Plan?

I've talked about it, as have many others... 

Social Media Plan...

But is it even possible?

During this morning's Social Media Breakfast - Atlanta, one of our members was talking about social media planning... and something occured to me.  Just moments before, we were talking about how social media tools had changed dramatically in just the last few months.  So...

How can we make a plan for a rapidly changing landscape?

Can a surfer make a plan for the wave?  Or does the wave unfold and he reads it and responds? 

It would seem obvious that while a surf has an idea of what he wants to accomplish, and generally how he wants to accomplish it, planning the steps can be a trap.  The wave will probably break one way... but may break another.  The wave may offer a tube opportunity, or it might close up and trap you.  Or you might just sit on a board all afternoon waiting for a good opportunity... 

But, you can't sit on the beach and decide how it is going to go... and you can't even paddle into the wave knowing exactly what you are going to do...  You have to rely on guts and experience.  And you have to be ready to change everything you are doing at any moment. 

I think that is a WHOLE lot more like Social Media than planning a marketing campaign...

Settle for an idea...

Maybe a destination...

Perhaps even the board...

But know that the scape you are looking at from the beach won't be the one there when you are sitting in the water.  And the waves that pass you by won't be like the one you try to ride... and it will change every inch of the way to shore. 

FaceBook changed everything > Twitter changed everything > Posterous changed everything > ???

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

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8 comments • Lane Bailey - REALTOR & Car Guy • November 19 2009 08:38PM

Diamond Dwellings, Social Media and Blogs... Are you in?

We had an office meeting at the new Diamond Dwellings Realty World Headquarters.  On the agenda, we talked about the normal stuff... and we also talked about blogging, Active|Rain and Localism.  Well... ten minutes isn't enough time to cover Social Networking, Active|Rain and Localism (SNARL). 

We had more blogging training after the regular meeting was over... RE Tomato would be doing a conference call/GoToMeeting with us (first of a ten week series...), so that wasn't an issue... but that pesky SNARL thing was...

So, we are having another meeting next Friday just to talk about SNARLing... don't you love that?  SNARLing...

I can't be Matt and invite everyone to join us (hint, hint), but I can say that if you are interested in these kinds of things, you are probably the kind of agent for which we are looking.  Blogging, Video, Social Networking, Active|Rain, Localism, Internet Marketing...  That is our language. 

And we like teamwork and sharing...  Reel Tech TV Flip Video Intro is a good example.  Because of the way we have structured the brokerage, we have a very open environment for our agents.  Instead of everyone trying to chase the same consumer, we are local experts on specific areas... 

Still sounding like a cool place to be? 

Clear some time in your schedule for an office meeting with your new brokerage... 

;^ )

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

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5 comments • Lane Bailey - REALTOR & Car Guy • August 08 2008 08:10PM

Where is a 14 year old when you need one...

This is kind of a combination of two ideas. 

Idea A

A friend of mine is looking for a new job.  She had NO idea that a company interviewer might think to look at her presence on MySpace or FaceBook or another social media site.  Don't worry, she doesn't have any skeletons out there, like some I've heard of... but she doesn't have anything else, either. 

And the compounding problem is that she isn't sure how to build a good profile for those types of sites (I actually recommended FaceBook and LinkedIn to start with).  Simply put, she wants to control what shows up from a Google search of her name and location, not let t be random and certainly not let it be bad. 

Her teenager on staff isn't into social media... there has to be one, right?  So, she is going to have to muddle through it on her own.  It would just be so much more efficient to be able to have a reasonably priced, original social media package tailored to her needs... 

I want 10% of the company. 

Idea B

This one is less easy.  It might actually take a developer. 

Can someone please develop an app that gives me a "Social Media Dashboard" that controls all of the major sites I am on?  I could go one place and have all of the feeds and mails and pictures and everything in the one spot to respond to and disseminate.  It would be SO much easier than hitting a pile of sites.  I would be willing to see ads while I organize my junk.

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

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9 comments • Lane Bailey - REALTOR & Car Guy • July 15 2008 09:35PM

So many Social Networks... I'll show you mine

So, I announced a while ago that I was building a Social Networking Strategy.  Well, part of that strategy is integrating all of the various networks so that consumers can follow me from one to another.  If they find me on Twitter, I want them to know about my blog.  If they find me on YouTube, I want them to know how to catch me on Twitter.  If they find my blog, I want them to be able to catch my channel on YouTube... 

So, to that end, here are all of my Social Media outlets, with commentary:

  • ActiveRain.  User: LaneBailey.  My blog is called Looking out from the garage and I am on there just about every day. 
  • YouTube.  User: LaneOnRock.  My channel has almost nothing to do with real estate... but there are some fun videos.  I need to spend some more time surfing videos... and I'm going to call it work ;^D
  • EzineArticles.  User: Lane_Bailey.  I have a few articles published.  I probably have a bunch of other blog posts that could be worked over... I haven't been active there for a while. 
  • Squidoo.  Lens: Garage Homes.  I would recommend taking 30 minutes and setting up a lens (page) and then letting it ride.  Being more active will net more, but having the lens will generate Google Juice. 
  • GBR 4WD Club Forum.  User: JeepOnRock.  I'm there all of the time.  I'm the President of the club and the admin for the forum.  As long as I'm hitting 4wd clubs... I'm JeepOnRock on OC4WD, SouthernJeeps, Pirate4x4, and the JCCA. 
  • del.icio.us.  User: LaneBailey.  This is the one I am starting to dig in to.  It has a lot of potential.  I have loaded a few hundred links on here and they are all over the place from real estate to cars. 
  • Twitter.  User: LaneBailey.  I am on here each day, but it is at odd times.  I have both of my blogs feeding public posts here.  This also holds a lot f promise...
  • LaneBailey.com.  It's my blog, so I don't need a username.  It's all me. 
  • GarageHomesUSA.  That would be my website. 
  • WellcomeMat.  User: Lane Bailey.  I don't have any videos up here, but I will in the next few weeks. 
  • Linked-In.  User: Lane Bailey.  This is one of the Social Networks that I will be more active in over the next few months. 
  • MySpace.  User: Lane Bailey/GeorgiaGarageHomes.  I joined here a long time ago, and had been posting my blogs there.  Now I have a widget with my LaneBailey blog on it. 
  • FaceBook.  Use Lane Bailey.  I joined here a few months ago, and have NOT really leveraged this site.  I do have a blog widget there.

If I can think of any more places that I am active, I will post them up. 

If you would like to join my networks on any of these sites, just let me know, or send me an invitation.  

***Added Linked-In and WellcomeMat.*** 

***How could I forget FaceBook and MySpace?  I did... they are added now.*** 

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

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8 comments • Lane Bailey - REALTOR & Car Guy • April 24 2008 10:34PM