Looking Out From the Garage

What is it with ugly websites?

Apparently they work...

As I was wandering through Seth Godin's blog the other day, I saw him mention it.  I saw it a few months ago on a design forum.  I noticed a mention on Real Estate Webmasters.  It has almost become common knowledge.  

The sites that are getting massive traffic are ugly.  

  • Craigslist
  • Ebay
  • Active Rain (sorry guys... this isn't pretty)

Now, usability is another thing entirely... although I would argue that Craigslist doesn't have great usability, either.  While there are plenty of categories, searching is always cumbersome to me... 

But, these site are VERY effective.  Almost 72,000 members of A/R... and growing.  And dedicated to the site.  Millions of listings on Craigslist and Ebay.  So, massive traffic, weak design... Kick butt content.  

I hope that the content I have worked so hard on with GarageHomesUSA and LaneBailey is good.  This goes to show that SEO tricks and slick design aren't the keys to an effective website... it's content.  Worry about content, and not so much about SEO and slick design (and I SO want to have slick design...).   

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Comment balloon 9 commentsLane Bailey • February 16 2008 01:06PM
What is it with ugly websites?
Apparently they work… As I was wandering through Seth Godin's blog the other day, I saw him mention it. I saw it a few months ago on a design forum. I noticed a mention on Real Estate Webmasters. It has almost become common knowledge. &… more
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