Looking Out From the Garage

What is it with ugly websites?

Apparently they work...

As I was wandering through Seth Godin's blog the other day, I saw him mention it.  I saw it a few months ago on a design forum.  I noticed a mention on Real Estate Webmasters.  It has almost become common knowledge.  

The sites that are getting massive traffic are ugly.  

  • Craigslist
  • Ebay
  • Active Rain (sorry guys... this isn't pretty)

Now, usability is another thing entirely... although I would argue that Craigslist doesn't have great usability, either.  While there are plenty of categories, searching is always cumbersome to me... 

But, these site are VERY effective.  Almost 72,000 members of A/R... and growing.  And dedicated to the site.  Millions of listings on Craigslist and Ebay.  So, massive traffic, weak design... Kick butt content.  

I hope that the content I have worked so hard on with GarageHomesUSA and LaneBailey is good.  This goes to show that SEO tricks and slick design aren't the keys to an effective website... it's content.  Worry about content, and not so much about SEO and slick design (and I SO want to have slick design...).   

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Comment balloon 9 commentsLane Bailey • February 16 2008 01:06PM
What is it with ugly websites?
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Apparently they work… As I was wandering through Seth Godin's blog the other day, I saw him mention it. I saw it a few months ago on a design forum. I noticed a mention on Real Estate Webmasters. It has almost become common knowledge. &… more
I now have my new logo
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I got the first draft back in November… actually while I was at the NAR Convention in Vegas. It has obviously been a long road. And, while it isn't perfect… yet… I am quite happy with the concept. I have installed a small version on my… more
My own magazine?
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Yep. In (what I hope to to be) the last incarnation of my website for a while, I will be making it an online magazine. I am building the February issue, which will be the debut on the site right now. Each day it changes just a little, but… more
A better real estate video
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We Rock Chicago - Curb Cut Media - Chicago, IL 60646 Here is a better real estate video. It is well worth the time to take a look. Whether we like it or not, this is the wave of the future. While over at Real Estate Radio… more
Stretch, it's good for you…
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Here is my stretch for the day. The following video demonstrates the importance of teamwork. Even individual agents are part of a team. Brokers supervise and should train and/or mentor. Those working for the big players, and even those with some of… more
Rock Crawling and realty…
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I am about to perform a feat of magic… I am going to combine two such different things, that you won't believe I was able to actually pull it off… In the first corner, we have a real estate transaction. Just about every time a home changes… more
Scholarship twarted, but not abandoned
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Call me the King of Plan B… As always, I try to have a plan B. This one still needs more development, but I am getting there. I have been trying to work with Parkview High School here in Gwinnett County for the last several weeks on a.. more
But it's a Tradition…
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Thanksgiving is a time that we look back over the year and think of all of the wonderful things that we have to be thankful for. It is also a time for us to enjoy being with our families. And, being with family always gets the wayback machine… more
I'm giving away $1000…
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… to a Senior at Parkview High School in Lilbun, GA. Now we just need to see who it is. Sometime next week I hope to announce the details, but I have decided to offer a $1000 scholarship for a graduating Senior at Parkview HS. I hope that I am… more
One Day Sale… For a condo in Midtown Atlanta… and a SUPER open…
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I'm sure I'll post up about it again later in the week, but mark your calendar for November 11th. The Tuscany is a condo development in Midtown Atlanta between 8th and 10th streets (there isn't a 9th street there) and between Juniper… more