Looking Out From the Garage

The "blossom" of Social Marketing...

For many types of marketing activities that are performed over time, there is a blossom. 

If you have done direct mail or blogged for a while, you might have noticed it.  As Satch Carlson like to say... "nothing.. nothing... nothing.... JET BLAST."  You know.  You are putting it out there for a month... and then two months.  Nothing.  Three months.  Four months?  Nothing.

And then one day the phone rings.  I saw your blog.  And then again.  I got that newsletter you sent me.  It isn't linear. 

This isn't just for real estate.  I am in a 4x4 club, and we host a pretty big blood drive each year.  I've written about it here.  I chaired the event last year, and handed it off for this year's event.  Last year, I was calling vendors and trying to get prizes and swag.  I did pretty well, too.  It was the 4th year, and this year's event was the fifth.  As I was calling last year, many of the vendors were ready for me.  We had been "back to the well" before. 

This year, it was different.  Vendors we hadn't heard of were calling us.  Vendors we had lost touch with were calling us. We weren't begging.  We were picking. 

And I am starting to get the blossom from my marketing.  I don't have to beg clients to work with me... but I have trouble getting to the point where I can pick and choose.

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

DeliciousDiggRSSOn TwitterFaceBook

Email Me

Comment balloon 7 commentsLane Bailey • June 28 2008 10:13PM
The "blossom" of Social Marketing…
For many types of marketing activities that are performed over time, there is a blossom. If you have done direct mail or blogged for a while, you might have noticed it. As Satch Carlson like to say… "nothing.. nothing… nothing… more
Disassemble, rebuild, test, repeat…
Auto restoration, real estate, diet… whatever. It's all about building the system, examining the system, testing the system… and doing it all over again… and again… and again. I am building a Jeepster/Commando from… more
A little more noise is a good thing.
This is a repost from Thursday's LaneBailey. com blog Fellow A|R member, Steve Stearns wanted to profile me for his blog (both on A|R and outside) because of the marketing program I put together for 9010 Brixham Court. So, feel free to visit his… more
What DOES that guy sound like?
I did a cheesy one for the contest a while back, but I decided to let actual professionals video me for an agent profile. Similar script, better place than the Gallery (hallway) in my house… And way better sound. So, here I am… … more
Ok, so a few weeks ago I wrote a post called The Greatest name in racing you never heard… It was about a guy by the name of Smokey Yunick. The post was an excuse to talk about a fairly unsung legend in stock car racing, as well as Indy… more
Music for a virtual tour… Prelude
I was listening to a little music while watching videos for my Video Sunday post on LaneBailey. com and I had an errant thought. Those that read me with any regularity know that errant thoughts are pretty normal for me, so no shock there. … more
Bribes for the Broker Caravan?
I'm really curious about this… Every single day I get emails announcing Broker Tours or Broker Open Houses for properties where there is some "inducement" to show up. Gas Cards Grab Bags Food Gift… more
Customer Service?
I took a few minutes out of my busy blogging schedule today to do a brake job on my wife's van before she took the kids to the beach for a couple of days… I bought more than I needed to the other day, just to make sure that I didn't end up… more
Bidding for listings?
Let me start by getting this out of the way. Agents, this is a public post… on purpose If you are a seller, and you are doing your job right by interviewing a couple of different agents, you are going to run across agents that are… more
Monday, marketing Monday…
I think there is one thing that many real estate agents… and many sellers… forget when building a marketing plan for a house. The intended audience has a population of one… And that doesn't just mean the… more