Mystery attracts, right? That mysterious woman or man has an allure because of the unknown qualities they may possess. You don't know their background or their motivation. And so, the coolest possibilities are projected upon them.
But is that the case in real estate?
Two years ago I wrote a post with my take. There are a lot of agents that think that they can "build the mystery" and attract more buyers to a property by withholding information... things like price, address, amenities... even pictures. Their reasoning is that consumers (buyers) will be curious and call.
Is that really the case?
I will tell you that a lot of the "gurus" in real estate tell us that we shouldn't EVER answer a question, but instead, we should ask another question. The goal is to get as much information as possible before actually giving anything away.
I'll tell you right now that I don't subscribe to that... often to my detriment. If you call me about one of MY listings, I will tell you about the property. Even if it isn't the particular property you want to buy, I would love to work with you... but not because I tricked you into giving me information, but because I was helpful and forthright.
Take a look at the post and let me know what you think.
Related articles
- Wayback Wednesday... Looking at the Mechanics of Listings (lanebailey.com)
- Wayback Wednesday... Homes ARE Selling! (lanebailey.com)
Don't Be Mysterious About Your Home For Sale on LaneBailey.com
Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey.
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