I was at a real estate conference last week, and one of the things the presenter said REALLY struck a chord with me.
Ten years ago, WE used to tell our clients which houses we were going to look at that day. Now, THEY come in and tell us which houses we are going to see.
Obviously, this is a giant change in the way real estate agents do business. Since my entry into the real estate business, it has always been the way I've done business.
In the "Old School" world of real estate, agents were the gatekeepers. We controlled the access to the information. We had the listing information, and it wasn't available to the public. Some agents still wish that the old order ruled the day.
Technology has turned the tables... and it is for the better. Buyers have never had as many choices, nor as much access to information. That is something to be applauded.
Feel free to tell me which houses interest YOU... I'll be happy to make suggestions, but they are just that, suggestions.
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