A couple of years ago this week, I wrote about a (then) new marketing move I had been seeing. Both new home developers and owners of existing homes were offering free cars to buyers.
From that time to this, I have seen this offer in a variety of ways… I’ve seen builders offer leases on expensive cars, like BMWs and Jaguars (both to agents and to buyers), or inclusion of less expensive cars, like Hondas and Toyotas. I have seen private sellers offer up new Fords, Toyotas and others… and even include used cars.
But… there is a serious danger. Especially in a market that may have more to fall… or might just skip along the bottom for a while. Here is the original post.
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