Looking Out From the Garage

If you can find a better car...

This is only peripherally related to real estate... 

Back in the 1980s when Lee Iacocca was running Chrysler... after he secured bail-out funding for them, he had a series of ads for Chrysler products.  The tag-line was simply, "If you can find a better car, buy it."  Of copurse he wanted people to buy his product... but there is a lot of strength in that tag-line. 

Today, we aren't looking at one car company that is having an issue, we are looking at a LOT.  A few years ago, Nissan was in deep trouble financially.  The Japanese government helped to get them back on track.  Toyota had some problems that were fixed with a GIANT cash infusion from GM (yes, Virginia, Toyota is STILL partly owned by GM).  Mitsubishi... Chrysler.  Mazda... Ford. But, the issue isn't that they needed financial help, the issue is that in each case the company wasn't as fast on the turn as consumers were. 

A few years ago EVERY car company was chasing what GM and Ford had almost exclusive control of... the big SUV market.  I keep hearing people say that the big 3 weren't building what people wanted... they were too busy building SUVs.  Guess what... That is what people wanted!

Nissan Armada, Toyota Sequoia, Lexus LX, Infiniti QX, Porchse Cayenne, Mercedes GL...  Get the idea?  Oddly, it is the small companies that weren't able to afford to go after the SUV market, like Mazda, Subaru, Kia, Hyundai.  And Honda was having to buy Isuzu Troopers and Rodeos to rebadge as Hondas and Acuras... and they were getting killed in the market. 

But gas SHOT up, and the economy crashed quickly, and the portfolios of the big 3 seemed out of balance.  They WERE busy building SUVs with high margins, and couldn't flip off the switch fast enough...

But, looking deeper, you will see that ALL of the car manufacturers are off on sales compared to the last couple of years.  The problem that the big 3 faces are huge lagacy costs, huge dealer networks and union rules that make it very difficult for them to re-purpose factories or close operations.  Frankly, increased sales would only be a band-aid, and a bail-out would be worse.  They need to go bankrupt. 

But, they also need a shot from the American consumer.  I'm NOT saying "Buy American."  I think that is short-sighted, wrong and ultimately damages the companies AND consumers.  I am also NOT in favor of increasing tariffs on foreign built or foreign nameplate cars.  That is also damaging to consumers and won't help the American companies in the long run. 

What I AM saying is simply this... 

If you are in the market for a car, try out a few American cars.

Check the quality rankings.  They are beating the Europeans, and hanging with the Japanese cars.  They have products like the Malibu Hybrid... for less than the Camry Hybrid... and the Tahoe Hybrid... which gets V6 Camry mileage.  The Pontiac G8GT has BMW 5-series performance for WAY less money.  There isn't a cooler line-up that some of the rides over at Chrysler... the 300C, the Dodge Challenger and the Chrysler Town & Country (btw, look for the features of the T&C to be in all of the Japanese minivans in their next generation... that is where the inspiration comes from).  The Jeep Wrangler is THE best 4wd in the world for anywhere close to the money.  Ford's Focus is a World beater.  The Mustang is killer cool. And don't forget the Hybrid Escape.

And they have some really cool products on the horizon... the Chevy Volt, Chysler T&C Hybrid and Dodge Storm. 

If you can find a better car, buy it.  But you owe it to yourself to make sure it really is a better car... not just perceived to be better.

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Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2009 Lane Bailey. 

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5 commentsLane Bailey - REALTOR & Car Guy • December 06 2008 11:55AM

The truth about car quality...

And it isn't what you think. 

There were a couple of things that ganged up today that made me write this post. 

  • Patricia Kennedy wrote this post.
  • Fox News had some "man (and woman) on the street" interviews with truly uninformed people.
  • I still like underdogs.
  • We are teetering on the edge of "bailing out" GM and probably Ford and Chrysler, too.

So, I knew that I had read the JD Power quality ratings and that Toyota wasn't "all that and a bag of chips", nor was Honda... but that everyone thinks they are at the very top.  So, I went searching. 

Let's start with overall corporate ratings...

  • 5 stars:  Lexus
  • 4 stars:  Mercury, Cadillac, Toyota, Acura, Buick, BMW, Lincoln, Honda, Jaguar
  • 3 stars:  Porsche, Mitsubishi, Hyundai, Ford, Infiniti, Audi, Mercedes-Benz, Nissan, Pontiac, GMC, Mazda, Subaru, Chrysler, MINI, Dodge, Chevrolet, HUMMER, Scion, Volvo, Saturn
  • 2 stars:  Jeep, Volkswagen, SAAB, Isuzu, Kia, Suzuki, Land Rover

Now, there are a couple of things that should stick out to you.  The first is that Mercury and Cadillac both outscored Toyota, and Buick and Lincoln are right there... above Honda.  All of them, and Ford scored above Mercedes-Benz. 

Let's sample some cars and trucks...

  • In the Midsize Car category, the Chevy Malibu and the Ford Fusion both beat the Toyota Camry.  All of those, as well as the Buick LaCrosse, Mercury Milan and Pontiac G6 beat the Honda Accord. 
  • In the Compact Car category, Honda and Toyota led the way... but everyone smoked the Mini. 
  • In the Large Car category, the Chevy Impala and Buick Lucerne were right there with the Toyota Avalon... and all of them were behind the Pontiac Gran Prix, Mercury Sable, Grand Marquis and Ford Taurus.
  • In the Large Pickup category, The Chevy Silverado wins...  Toyota Tundra is second and the Chevy Avalanche was third.  Nissan's Titan came in dead last. 
  • In the Compact Multi-Activity Vehicle category, Honda's CR-V is in front, followed by the Chrysler PT Cruiser, Ford Escape and Toyota RAV4.  And those were above the Honda Element and Toyota FJ Cruiser.

There is a point to all of this.  People keep saying that the US automakers can't compete with the quality of the imports.  Obviously, this isn't the case.  The imports are in some cases better, other cases worse than the American makes.  And I am running into some groups that are saying that the difference might actually come down to the mindset of the owners.  There are a couple of groups pushing for a study of maintenance habits of owners of different makes of vehicles... 

But what I wanted to address is this...

As real estate agents we are harping about the media and perceptions.  In this case, most people are feeding the perceptions in regards to American cars and their quality.  Also, GM and Ford have both been building hybrids for a couple of years.  Chrysler has been building ultra high efficiency diesels in small vehicles for a few years.  A great example is the Jeep Liberty CRD...  which gets 22/27mpg, can tow 5,000 pounds and acts like the V6 which only gets 17/22mpg. 

The bottom line is that while people are saying that the American car companies are dying because they don't have the quality of the imports, and aren't building hybrids and high efficiency vehicles, that simply isn't the case.  Sure, they aren't really doing anything like the Yaris and Fit, but then Toyota and Honda aren't moving as many of those as they are Camrys and Accords.  And GM, Ford and Chrysler can take those on easily... when people give them a chance. 

As a side note, I will admit that I have a Ford and Chrysler in my stable, and I'm stewing for a Pontiac.  However, I have owned foreign cars as well as domestics.  I don't believe in the "Buy American" mantra... I just think that people should make their decisions based on reality (real estate or automotive) rather than flawed perceptions. 

And this is a GREAT time to buy an American made car... and property.

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2009 Lane Bailey. 

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25 commentsLane Bailey - REALTOR & Car Guy • November 16 2008 10:38PM