That's right.
The tide is overwhelming. I have to give in to the peer pressure. Why should I try so hard to be different?
- Everyone says that I need to have my picture there instead of an impersonal logo. That is what everyone else does to be memorable. The average agent sets themselves apart by having their picture on all of their marketing materials.
- Everyone says that I need to work a geographical area, not some sort of lifestyle or affinity group. After all, that is what works, right? Except for a couple of agents that specialize in golf, equestrian, senior or waterfront properties. Working with auto enthusiasts to help them find their dream home with the dream garage isn't average. The average agent sets themselves apart by concentrating on a ZIP code or a location.
- Everyone says that blogging is a waste of time. Seriously, 94% of agents don't have a blog. They have a static website (with their picture lovingly watching over it from the sidebar). Instead of spending the time blogging, I should spend my time looking like my picture in the grocery store. The average agent sets themselves apart with a broker website like the other agents in their office.
- Everyone says that I shouldn't share so much information about real estate until after someone signs a contract (buyer or seller). Giving it all away for free means that people can do exactly what I do all by themselves. I need to have login requirements before allowing access to MLS feeds on my website. The average agent thinks that the information they have access to is what makes them valuable, and that information needs to hidden and protected.
It is too hard to go against the grain. It is difficult to be a trailblazer. It is so much easier to be average.
Happy April Fool's Day!
I'm NEVER happy with average.
Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey.
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